Beauty of Joseon Centella Asiatica Vita Serum - 10 ml

Beauty of Joseon Centella Asiatica Vita Serum is a lightweight brightening serum built around a vitamin C derivative, 3-O-Ethyl Ascorbic Acid, and soothing centella asiatica extract. It cools redness-prone skin while helping even out a dull, uneven complexion. The gentle formula also suits sensitive skin that still wants a vitamin C boost.

About the product

Centella Asiatica Vita Serum comes from Beauty of Joseon, a South Korean skincare brand, and is built to brighten a dull, uneven complexion. The active behind that effect is 3-O-Ethyl Ascorbic Acid, a stable vitamin C derivative, paired with soothing Centella asiatica extract.

The texture is light and absorbs quickly. Centella asiatica calms the skin and eases the look of redness, while madecassoside adds antioxidant support and helps the vitamin C do its job. With regular use, skin looks brighter and more even.

Ingredients you'll love

• 3-O-Ethyl Ascorbic Acid - a vitamin C derivative that brightens and supports antioxidant defence
• Centella asiatica extract - soothes, cools, and calms visible redness
• Madecassoside - an active from centella that protects against free radicals
• Panthenol - moisturises and smooths the skin's surface
• Beta-glucan and hydrolyzed hyaluronic acid - help skin hold onto moisture

Who it's for

This serum suits anyone looking to brighten a dull complexion and even out skin tone. Its light texture works well on redness-prone skin that needs calming. The 10 ml bottle with a pump travels easily.

How to use

1. Apply after cleansing and toner.
2. Dispense the right amount using the pump.
3. Spread evenly over the face.
4. Use morning and night, and follow with sunscreen during the day.

Precautions

Use a sunscreen on top during the day. For sensitive skin, the manufacturer recommends a 24-hour patch test before first use.

Ingredients (INCI)

Centella Asiatica Extract, 3-O-Ethyl Ascorbic Acid, Glycerin, Propanediol, Betaine, Dicaprylyl Carbonate, Methyl Trimethicone, Cetyl Ethylhexanoate, Panthenol, Laminaria Japonica Extract, Eclipta Prostrata Leaf Extract, Phellodendron Amurense Bark Extract, Citrus Unshiu Peel Extract, Brassica Oleracea Acephala Leaf Extract, Hydrolyzed Gardenia Florida Extract, Hydrogenated Lecithin, Cetearyl Alcohol, Water / Aqua, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Bisabolol, Potassium Cetyl Phosphate, Hydrolyzed Jojoba Esters, Cetearyl Olivate, Sorbitan Olivate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ammonium Acryloyldimethyltaurate/Beheneth-25 Methacrylate Crosspolymer, Xanthan Gum, Polyglyceryl-10 Myristate, Adenosine, Fructooligosaccharides, Beta-Glucan, Butylene Glycol, Sorbitan Isostearate, Hydrolyzed Hyaluronic Acid, Maltodextrin, Arginine, Carbomer, Ascorbic Acid Polypeptide, 1,2-Hexanediol, Hydroxyacetophenone, Ethylhexylglycerin.